The subscription model owes its success to the optimal balance of value it provides to both the company and the customer.
For customers, the value lies in the convenience. First, there’s the autopilot simplicity of subscriptions that removes the thinking out of a purchase decision. Subscribers never have to remember to reorder every month, which gives them the reassurance that they will have whatever they need before they actually need it. Everything arrives to your door like magic -- removing the hassle of making a trip to the store or website to place an order. Second, subscriptions offer a flat rate which helps customers stay within their budget -- always. Lastly, subscriptions usually bring added value to the customer through bundling or getting it all for the price of one.